> ## Documentation Index > Fetch the complete documentation index at: https://help-plum.xoxoday.com/llms.txt > Use this file to discover all available pages before exploring further. # Create Reward Link Campaign *Learn to create campaigns with Reward Links tailored to your audience's preferences.* *** ## Creating a Reward Link Campaign Step-by-step guide to creating Reward Link Campaign: Navigate to **Settings > Campaign, select the tab Reward Link and click "Create Reward Link Campaign**". Choose a descriptive and memorable name for your campaign so that it is easy to identify later. Consider including the campaign objective or target audience in the name. Tailor the reward amount and country selection based on your target audience's preferences. You can choose either gift cards or merchandise as the reward type. Click "**Customise"** to adjust the amount and currency. Image Carefully select vouchers that align with your audience's interests and preferences. **Pro tip** Consider offering a variety of options to cater to diverse tastes and maximize redemption rates. Customize your email and SMS campaigns to resonate with your audience by using personalization tokens to address recipients by name and segmenting your messaging based on demographics or past interactions. **Pro tip** You can customize communication at the time of sending reward links as well. Learn more here: [Customize Reward Communication](/send-rewards/reward-links/reward-link-customize-reward-communication) Always preview your campaign setup before finalizing it. Check for any errors or inconsistencies in the content and ensure that the campaign flows smoothly from start to finish. Once previewed, click **"Create**" to proceed. *** Feedback or Questions: Email [cs@xoxoday.com](mailto:cs@xoxoday.com)