> ## Documentation Index
> Fetch the complete documentation index at: https://help-plum.xoxoday.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Reward Link Campaign

> Learn how to create a reward link campaign in Plum so you can distribute reward links to a large group of recipients in bulk.

***

## How to Create a Reward Link Campaign

<Steps>
  <Step title="Start a new campaign">
    Log in to the **Plum Admin Portal**. Go to **Settings > Campaign**. Select the **Reward Link** tab. Click **Create Reward Link Campaign**.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.30.50-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=c569cfd2aa8b8c88ffeb87bb83f37e12" alt="Screenshot 2026 10 04 At 4 30 50 PM" width="2878" height="1296" data-path="images/Screenshot-2026-10-04-at-4.30.50-PM.png" />
    </Frame>
  </Step>

  <Step title="Name your campaign">
    Enter a name for your campaign. Include the campaign objective or target audience so you can find it quickly later — for example, *Q4 Sales Incentive*.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.31.40-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=1fa68870719bd36be579effdbb6c792e" alt="Screenshot 2026 10 04 At 4 31 40 PM" width="2870" height="1240" data-path="images/Screenshot-2026-10-04-at-4.31.40-PM.png" />
    </Frame>
  </Step>

  <Step title="Select the Category">
    Select the reward type: **Gift Cards, Shop or Lounge**
  </Step>

  <Step title="Click **Customize**. ">
    Select the Country and **Currency for the campaign**. Enter the **Voucher value**. Click **Save and Proceed**.

    <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.38.14-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=1c3d52a4f7e25dcc54797ddb630b2edb" alt="Screenshot 2026 10 04 At 4 38 14 PM" width="2880" height="1386" data-path="images/Screenshot-2026-10-04-at-4.38.14-PM.png" />
  </Step>

  <Step title="Voucher Selection">
    Select the vouchers you want to include in your campaign.

    <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.38.48-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=ccd102052888c8dbe8b01d6b08ba4cb7" alt="Screenshot 2026 10 04 At 4 38 48 PM" width="2880" height="1390" data-path="images/Screenshot-2026-10-04-at-4.38.48-PM.png" />

    **Pro tip:** Include brands across several categories. A varied selection appeals to more recipients and improves redemption rates.
  </Step>

  <Step title="Add  landing page">
    Your Reward Link opens on a landing page. Customize it to match your brand and campaign. Click **Add**.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.31.40-PM-1.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=122bcbea31cca400a0536c8fdbace6df" alt="Screenshot 2026 10 04 At 4 31 40 PM 1" width="2870" height="1240" data-path="images/Screenshot-2026-10-04-at-4.31.40-PM-1.png" />
    </Frame>

    Select a layout from the drop-down: **Layout 1**, **Layout 2**, **Layout 3**, or **Layout 4**.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-4.59.42-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=93875fca903b9a1a07542524e8dea92b" alt="Screenshot 2026 10 04 At 4 59 42 PM" width="2822" height="1316" data-path="images/Screenshot-2026-10-04-at-4.59.42-PM.png" />
    </Frame>

    Under **Edit Elements**, select the element you want to change and update its settings. Select **Desktop** or **Mobile** to see how the page looks on each device. Click **Save**.

    | Element | What you can change |
    | :- | :- |
    | **Logo** | Your company logo appears by default. Click **Upload New** to replace it. |
    | **Title** | The welcome title and its text color |
    | **Description** | A welcome message or campaign summary, and its text color |
    | **Image** | The banner image. Click **Change Image** to replace it. |
    | **Button** | The button text, button color, and text color |
    | **Additional Settings** | Turn on **Enable How to Redeem Link** to add a redemption help link below the button |
  </Step>

  <Step title="Customize email communication">
    <Info>
      You can customize communication at the time of sending reward links as well. Learn more here  
    </Info>

    You can pick a template directly from the suggested templates under **Email Template**. To see all available templates, click **Explore All**.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-10.34.08-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=17667abc00099eb7bfa41b8e67779288" alt="Screenshot 2026 10 04 At 10 34 08 PM" width="2800" height="564" data-path="images/Screenshot-2026-10-04-at-10.34.08-PM.png" />
    </Frame>

    Under preview you can update any of the following elements: 

    * **Subject line** — Edit the subject line recipients will see in their inbox.
          <Frame>
            <img src="https://mintcdn.com/plum/Vn_qVAKfMQZRDEtg/images/Screenshot-2026-09-07-at-12.23.15-PM.png?fit=max&auto=format&n=Vn_qVAKfMQZRDEtg&q=85&s=2051141799d174c6fa9ca8d35e882097" alt="Screenshot 2026 09 07 At 12 23 15 PM" width="1668" height="630" data-path="images/Screenshot-2026-09-07-at-12.23.15-PM.png" />
          </Frame>
    * **Banner image and logo** — Upload an image to appear at the top of the email or choose from the templates
          <Frame>
            <img src="https://mintcdn.com/plum/Vn_qVAKfMQZRDEtg/images/Screenshot-2026-09-07-at-12.24.16-PM.png?fit=max&auto=format&n=Vn_qVAKfMQZRDEtg&q=85&s=0ff809b20a628c676bf63bd6acda1d8b" alt="Screenshot 2026 09 07 At 12 24 16 PM" width="1604" height="610" data-path="images/Screenshot-2026-09-07-at-12.24.16-PM.png" />
          </Frame>
    * **Headline message** — Click **Edit Message**, enter the message title and body, then click **Save**. 
    * **Recipient name:** Turn on to include the recipient's name in the greeting.
    * **Greeting:** Select a greeting from the library or write your own.
    * **Title** and **body text:** Enter the main message.
    * **Alignment:** Choose how the content is aligned.

    <Frame>
      <img src="https://mintcdn.com/plum/Vn_qVAKfMQZRDEtg/images/Screenshot-2026-09-07-at-12.25.23-PM.png?fit=max&auto=format&n=Vn_qVAKfMQZRDEtg&q=85&s=b2e69953f7fb5e6dd85c1291bca7a87a" alt="Screenshot 2026 09 07 At 12 25 23 PM" width="1620" height="884" data-path="images/Screenshot-2026-09-07-at-12.25.23-PM.png" />

      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-5.15.07-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=051e661160e2b4a42b9342b20c486d6c" alt="Screenshot 2026 10 04 At 5 15 07 PM" width="2880" height="1384" data-path="images/Screenshot-2026-10-04-at-5.15.07-PM.png" />
    </Frame>

    * **Background** — Click the pen icon to choose from available colours or enter a hex code. Update the background text by selecting an available option or entering your own, then click **Save**.
          <Frame>
            <img src="https://mintcdn.com/plum/Vn_qVAKfMQZRDEtg/images/Screenshot-2026-09-07-at-12.27.29-PM.png?fit=max&auto=format&n=Vn_qVAKfMQZRDEtg&q=85&s=2f1f7b5839ff01a5ebc7777cad6c6070" alt="Screenshot 2026 09 07 At 12 27 29 PM" width="1606" height="962" data-path="images/Screenshot-2026-09-07-at-12.27.29-PM.png" />
          </Frame>

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-5.15.49-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=4e7ee53e2e36fc8850e5a0394150f66e" alt="Screenshot 2026 10 04 At 5 15 49 PM" title="Screenshot 2026 10 04 At 5 15 49 PM" className="mx-auto" style={{ width:"93%" }} width="2878" height="952" data-path="images/Screenshot-2026-10-04-at-5.15.49-PM.png" />
    </Frame>

    * \*\*Button \*\*— Update Button text to match your brand or campaign needs.
          <Frame>
            <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-5.15.59-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=62a62f07c8b371a9e8a1cb86e5540786" alt="Screenshot 2026 10 04 At 5 15 59 PM" width="2868" height="892" data-path="images/Screenshot-2026-10-04-at-5.15.59-PM.png" />
          </Frame>
  </Step>

  <Step title="Customize the SMS message">
    Enter your message in the input field to replace the default SMS content, then click **Save**.
  </Step>

  <Step title="Choose a background ">
    On the **Link Preview** page, under **Choose Background**, select a background color for your Reward Link website. Pick a preset color or enter a hex code.

    <Frame>
      <img src="https://mintcdn.com/plum/ikjqTnOEvj0xLMFQ/images/Screenshot-2026-10-04-at-5.21.59-PM.png?fit=max&auto=format&n=ikjqTnOEvj0xLMFQ&q=85&s=c99e167f57f45630d2748f2a8fd03918" alt="Screenshot 2026 10 04 At 5 21 59 PM" width="2856" height="1378" data-path="images/Screenshot-2026-10-04-at-5.21.59-PM.png" />
    </Frame>
  </Step>

  <Step title="Create Campaign">
    Review the desktop and mobile preview of your Reward Link website. Click **Create**.
  </Step>
</Steps>

***

<Info>
  **Still need help?** [Raise a support ticket.](https://xoxoday-30135.zendesk.com/hc/en-us/requests/new)
</Info>
