> ## Documentation Index
> Fetch the complete documentation index at: https://help-plum.xoxoday.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Plum by Xoxoday: Rewards & Incentives Platform

> Plum helps businesses send gift cards, reward links, and reward points to employees and customers—with powerful automations and 1,000+ integrations.

Plum by Xoxoday is an all-in-one rewards and incentives platform that lets you send gift cards, reward links, and points to anyone, anywhere. Whether you're running employee recognition programs, customer loyalty campaigns, or survey incentives, Plum gives you the tools to automate and scale your rewarding with ease.

<CardGroup cols={2}>
  <Card title="Get Started" icon="rocket" href="/getting-started/overview">
    Set up your Plum account and send your first reward in minutes.
  </Card>

  <Card title="Campaigns" icon="paper-plane" href="/campaigns/campaigns-overview">
    Create customized reward code and reward link campaigns.
  </Card>

  <Card title="Integrations" icon="plug" href="/integrations/integration-overview">
    Connect Plum to HubSpot, Salesforce, Zapier, and 1,000+ other tools.
  </Card>

  <Card title="API Reference" icon="code" href="https://developers.xoxoday.com/reference/authentication">
    Integrate Plum's Gift Cards, Reward Points, and Reward Link APIs.
  </Card>
</CardGroup>

## How Plum works

Plum gives admins a central dashboard to fund a wallet, create campaigns, and distribute rewards at scale. Recipients receive an email or SMS with a unique reward link or code they can redeem at a global storefront with thousands of brands.

<Steps>
  <Step title="Sign up and fund your wallet">
    Create your Plum account and add funds to your company wallet to start sending rewards.
  </Step>

  <Step title="Create a campaign">
    Configure a Reward Link or Reward Code campaign with custom branding, denominations, and recipient communication.
  </Step>

  <Step title="Connect your tools">
    Integrate Plum with your CRM, HRMS, or survey platform to automate reward delivery based on triggers.
  </Step>

  <Step title="Track and optimize">
    Monitor performance with detailed reports for API usage, reward links, reward codes, and payments.
  </Step>
</Steps>

## Explore by use case

<CardGroup cols={3}>
  <Card title="Employee Recognition" icon="star" href="/campaigns/create-a-reward-link-campaign">
    Reward employees with flexible gift cards they'll love.
  </Card>

  <Card title="Customer Loyalty" icon="heart" href="/campaigns/create-a-reward-code-campaign">
    Drive retention with personalized reward code campaigns.
  </Card>

  <Card title="Survey Incentives" icon="chart-bar" href="/integrations/surveymonkey/surveymonkey-overview">
    Automatically reward survey respondents via SurveyMonkey or Qualtrics.
  </Card>
</CardGroup>