Getting Started
Q: What is Xoxoday’s merchant offer solution and how does it help merchants create offers digitally? The Xoxoday offer management solution is an end-to-end digital platform that allows banks, payment providers, and reward platforms to launch, manage, and track merchant-funded offers seamlessly — all in one place. Designed for scalability and speed, it enables businesses to deliver personalised, data-driven promotions to their customers without operational complexity. Built with enterprise-grade architecture, the platform simplifies offer creation, automates validation, and improves customer engagement through real-time analytics and omnichannel distribution. Key highlights of the Xoxoday offer management solution include: • Comprehensive offer creation: Merchants can create digital offers, vouchers, and discounts across categories like fixed-value, percentage-based, and product-specific promotions. • Omnichannel distribution: Publish and share offers across websites, apps, emails, SMS, and social media with personalised URLs and QR codes. • Merchant & customer management: Simplifies onboarding, approval workflows, and redemptions with secure role-based access and store-level PIN validation. • Smart analytics & reporting: Access real-time dashboards to monitor redemptions, customer behaviour, and campaign ROI to make data-driven decisions. • Flexible deployment: Available as a white-labelled, mobile-responsive solution supporting multi-language and multi-currency environments across 175+ countries. • Global scalability & security: With 250+ integrations and enterprise-grade privacy settings, it guarantees seamless compatibility and compliance across diverse markets. Overall, the Xoxoday offer management solution streamlines how organisations deliver and measure promotional campaigns — reducing go-to-market time from weeks to minutes while driving higher engagement, conversions, and customer loyalty.Campaign & Offer Management
Q: Can campaign owners add or remove users as pre-live testers to configure campaigns before going live? Yes, administrators can create test cohorts of users who receive the campaign offers before the public launch. This allows thorough validation of configurations, rules, and notifications. The pre-live testing environment helps ensure that everything functions smoothly once the campaign goes live, all within the Xoxoday platform for merchant funded offers. Q: Can users create dynamic variables for notifications (SMS, Push, In-App) regarding claimed rewards, expiring vouchers, and system alerts? Yes, the platform provides robust support for dynamic, event-based notifications. Campaign managers can personalize messages using variables like user name, voucher code, or expiry date. These messages can be sent via SMS, push notifications, or in-app alerts for events like reward claim confirmations, upcoming voucher expirations, or system-level updates. This ensures real-time, relevant communication tailored to each user through Xoxoday’s merchant campaign management software. Q: Can users fund one or more campaigns simultaneously? Yes. The platform for merchant funded offers by Xoxoday allows users to fund one or multiple campaigns at the same time. Users can allocate funds to each campaign individually based on their preferences and specify the amount for each. Q: Can users withdraw campaign funds back to a nominated bank account? Yes. The merchant payout automation software by Xoxoday provides wallet debit APIs that allow users to initiate fund withdrawals to a nominated bank account. All debit transactions are recorded in the wallet for reconciliation and transparency. Q: Can users create a message template and set message queue priorities? Yes. Message template creation is supported, allowing campaign owners to standardize communications. However, prioritizing the delivery queue of messages is not currently available as a built-in feature. If required, this functionality can be developed through custom configuration on the Xoxoday platform for merchant funded offers. Q: Can campaigns or contracts be assigned pricing models such as subscription-based, time-based, or usage-based? Yes. The solution for merchant offer creation by Xoxoday enables businesses to apply pricing models such as subscription, time-based, or usage-based at the campaign or contract level. Once pricing definitions and dependencies are finalized, the system will be configured to support these billing structures. Q: Can users create campaigns with custom durations, recurring schedules, exclusivity, item/branch targeting, and task-based logic? Yes. The platform for merchant funded offers by Xoxoday allows users to build highly customized campaigns. Features include defining campaign periods, setting up recurring schedules (e.g., every day or every few hours), restricting access to exclusive customer segments, targeting specific SKUs or branches, and enabling task-based offer logic. Q: Can users group campaigns and assign different prizes with varied claim limits and eligibility? Yes. Grouping campaigns to assign multiple prizes with different claim limits and eligibility rules is supported. Q: How can merchants customize offers to match their brand identity? Merchants can fully customize their offer templates to align with their brand’s visual identity and campaign objectives. The platform enables selection from diverse coupon styles and layouts, allowing businesses to integrate their logo, brand colors, and messaging. It supports multiple offer types — such as fixed-value discounts, percentage-based offers, product-specific promotions, and free-format vouchers — ensuring every campaign looks and feels unique. These configurations can be adjusted instantly from the admin dashboard for greater creative flexibility. Q: How can campaigns be distributed across multiple channels? The Xoxoday solution enables seamless omnichannel campaign distribution through websites, mobile apps, email, SMS, and social media. With just a few clicks, merchants can launch live campaigns and share personalized URLs or QR codes generated automatically by the system. These features make it easy for customers to discover, claim, and redeem offers both online and in-store, driving engagement and accelerating campaign visibility. Q: How can businesses reach and engage a wider audience with their offers? **The Xoxoday merchant-funded offers platform allows businesses to share promotions directly with their existing customer base and publish them across partner ecosystems to reach new audiences. Once published, offers begin generating high-quality, engaged traffic within hours. With proven mechanics that enhance conversion rates, merchants can leverage audience segmentation and targeting capabilities to maximize visibility and customer acquisition at scale.Gift Voucher & Promo Codes
Q: What functionalities does the platform offer for gift voucher creation?** The Xoxoday platform for merchant funded offers supports a wide range of use cases for digital gift voucher creation and management. These include:- Creating electronic gift cards for marketplaces and campaigns
- Uploading existing gift card voucher codes for use in promotions
- Digitalizing physical gift cards or vouchers
- Creating new digital gift cards based on inputs from previously issued ones
- Configuring flexible validity periods, including rounding validity to month-end
- Generating gift voucher codes and integrating with SMS/Email gateways to communicate these codes to customers
- Enabling self-upload of voucher code lists
- System-generated gift vouchers with preset denominations and code stock
- Distributing vouchers via a white-labeled marketplace
- Customizing marketplace selections and defining discounts
- Sending vouchers via email campaigns
- Defining campaign details and customer segments using customer data from retailers
- Blocking and unblocking gift voucher codes
- Extending gift voucher validity
- Viewing and editing gift card configurations
- Downloading the list of voucher codes
- Publishing or unpublishing gift cards directly within the platform
Customer Engagement & Loyalty
Q: What customer engagement and retention tools are available in the merchant payout automation software? The platform includes built-in customer engagement and loyalty tools to help merchants retain and grow their customer base. These include reward points, cashback campaigns, personalized offer targeting, referral programs, and automated notifications to keep customers engaged at every touchpoint. Merchants can also run segmented campaigns and track performance in real time to optimize retention strategies.Merchant Onboarding & Management
Q: Can internal teams grant access to merchants who want to sell in the marketplace? Yes, internal teams can easily onboard merchants by granting them access through the admin console. The system supports role-based access control, allowing internal users to define merchant permissions, assign contract terms, and manage activation workflows seamlessly. Q: Can the platform for merchant funded offers support building a network of merchants across diverse segments? Yes. The Xoxoday solution for merchant offer creation enables businesses to build and manage a vast merchant ecosystem across verticals such as:- Travel, retail, wellness, healthcare, dining, and lifestyle
- Dynamic onboarding of merchants and partners
- Configurable discount structures tailored to different segments
- Customer access to exclusive benefits and reward privileges
Financial & Wallet Management
Q: Can the platform charge campaigns or contracts based on a prefunded or postpaid model?Yes. The platform for merchant funded offers by Xoxoday supports both prefunded and postpaid charging models at the campaign or contract level. Users can define the applicable charging method, and the invoicing and settlement process will be configured accordingly.Q: Can users generate and settle invoices within the platform? Yes. The platform offers automated invoice generation and settlement capabilities. Users can view campaign-level billing details, download invoices, and settle payments through integrated payment gateways or wallet balances. Q: How does the wallet solution enable funding from various bank accounts? The Xoxoday wallet solution for merchant campaigns integrates with prefunding and invoicing systems to support multi-bank funding. Merchants can:- Nominate local, digital, or international banks to fund end-customer wallets.
- Use third-party payment gateway integration to manage prefunding workflows.”