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Learn about the best use-case fit for each of currency (aka Mode of rewarding). It’s benefits and end-user experience. Brand Gift Cards Form Factor It determines the deliverability of rewards in each module 1 point = 1 (Customize points to currency parity) Alphanumeric Reward Codes Reward Link Reward Codes How it looks The look and feel of the rewarding modules. Use Cases The practical applications and benefits of using rewards in different context. Employee rewarding,Channel Incentives, loyalty programs, gaming Marketing Campaigns, gifting Consumer promotions, survey incentives, one time reward campaigns Gifts & rewards for occasions, festivals, product integrations etc

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Feature comparison

Feature Name Brand Gift Cards Email Registration (DIY/Self Serve) Set up an account independently without any assistance from the team. Yes Yes Yes Yes Campaign Creation The ability to customize catalog, add landing page, customize templates with brand logos, etc. No Yes Yes No Bulk Rewards Option to send rewards to hundreds and thousands of recipients. Yes Yes Yes Yes Individual Rewards Sending rewards manually to recipient Yes Yes Yes Yes Rewards API It allow developers to implement seamless rewards and coupon systems into their applications giving the flexibility to execute any sort of campaigns. Yes Yes Yes Yes Omnichannel Delivery (email, SMS) Marketing communication across multiple channels like emails, SMS, WhatsApp, etc. Yes Yes Yes Yes Integrations (CRM. HRMS, Survey tools) Connects seamlessly with existing marketing automation tools, HR tools, and other productivity tools. No No Yes Yes Reward Accumulation It allows you to accumulate and redeem rewards at your convenience based on the value in the designated currency. Yes No No No Custom Expiry The ability to change the expiry date for rewardsOffered expiry options are 3,6, and 9 months. It’s 12 months by default. No Yes Yes No Landing Page (Campaign specific) A company branded web page that allows you to display a welcome screen, personalized message, and customize campaign as per brand requirements. No Yes Yes No Distribution The mechanism in which rewards are distributed for a reward program based to achieve desired outcomes. API, CSV, Email API, CSV API, CSV API, CSV

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Benefit comparison

Benefits Brand Gift Cards Ease of Choice Ease to the end users in choosing rewards redemption as per their choice Yes Yes Yes No Ease of Distribution Flexibility in terms of distributing rewards which can be different based on the rewarding use-case. Yes Yes Yes Yes Personalization (Branding) The ability to add personalized messages and customize campaigns as per brand guidelines to keep it consistent. No Yes Yes No Flexible Denominations It allows for variations in the value or size of denominations in a particular currency and offers the flexibility to accommodate different transactional needs Yes Yes Yes Limited Multi Currency It offers uses to send rewards in multiple currencies. Yes Yes Yes No Applicable in multiple countries Rewards catalog across countries or geographies. Yes Yes Yes No Multi-region deployment Ability to deploy the servers in specific regions Yes Yes Yes No Multi-lingual Ability to show marketplace, emails, notifications and platform in different languages Yes Yes Yes No Reward Scheduling The ability to schedule rewards for the future date. Yes Yes Yes Yes Redemption reports It refers to records or summary of rewards redeemed by the user. Yes Yes Yes No Catalog Customisation Offers the flexibility to choose catalog options like gift cards, merchandise, charity, experiences, travel and more for the campaign. Yes Yes Yes Yes Customer Support Dedicated support team or CSM for resolving customer queries. Yes Yes Yes Limited Reward Cancellation* The option to cancel the rewards sent within 180 days of reward sent date Yes Yes Yes No Transferable The option to transfer the reward points associated with the account to another account or user No Yes Yes No Linked to Email/Mobile number Reward associated to a particular account. Yes No No No Anonymous Redemption The ability to allow the redemption of rewards without revealing contact details such as email or phone number No Yes Yes No Generation to Self The ability to generate rewards for self which can be sent to others. No Yes Yes Yes

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Rewards & Redemption Categories

Brand Gift Cards Gift Cards Brand Vouchers or Cards that can be redeemed in online retail stores, restaurants, or any other service providers. Yes Yes Yes Yes Non Profit Donations Monetary or in-kind contributions made to non-profit organizations or initiatives that operate for the benefit of the public or a specific cause. Yes Yes Yes No Prepaid Cards Payment cards from Visa/Mastercard loaded with funds which allow users to purchase or access any service. Yes Yes Yes No Experiences Experiences that allows end-users to enjoy a wide range of activities like adventure, tours, hobbies, wellness, gourmet, arts, history etc. Yes Yes Yes No Perks & Offers Offers & discounts from popular brands in the form of coupons or cashback to the end users. Yes Yes Yes No Feedback or Questions: Email at cs@xoxoday.com