Reward Code Vs Reward Points Vs Reward Link | Differences
Feature Name | What it means | Reward Points | Reward Code | Reward Link | Brand Gift Cards |
|---|---|---|---|---|---|
| Email Registration (DIY/Self Serve) | Set up an account independently without any assistance from the team. | Yes | Yes | Yes | Yes |
| Campaign Creation | The ability to customize catalog, add landing page, customize templates with brand logos, etc. | No | Yes | Yes | No |
| Bulk Rewards | Option to send rewards to hundreds and thousands of recipients. | Yes | Yes | Yes | Yes |
| Individual Rewards | Sending rewards manually to recipient | Yes | Yes | Yes | Yes |
| Rewards API | It allow developers to implement seamless rewards and coupon systems into their applications giving the flexibility to execute any sort of campaigns. | Yes | Yes | Yes | Yes |
| Omnichannel Delivery (email, SMS) | Marketing communication across multiple channels like emails, SMS, WhatsApp, etc. | Yes | Yes | Yes | Yes |
| Integrations (CRM. HRMS, Survey tools) | Connects seamlessly with existing marketing automation tools, HR tools, and other productivity tools. | No | No | Yes | Yes |
| Reward Accumulation | It allows you to accumulate and redeem rewards at your convenience based on the value in the designated currency. | Yes | No | No | No |
| Custom Expiry | The ability to change the expiry date for rewards Offered expiry options are 3,6, and 9 months. It’s 12 months by default. | No | Yes | Yes | No |
| Landing Page (Campaign specific) | A company branded web page that allows you to display a welcome screen, personalized message, and customize campaign as per brand requirements. | No | Yes | Yes | No |
| Distribution | The mechanism in which rewards are distributed for a reward program based to achieve desired outcomes. | API, CSV, Email | API, CSV | API, CSV | API, CSV |
Benefit comparison
| Benefits | What it means | Reward Points | Reward Code | Reward Link | Brand Gift Cards |
|---|---|---|---|---|---|
| Ease of Choice | Ease to the end users in choosing rewards redemption as per their choice | Yes | Yes | Yes | No |
| Ease of Distribution | Flexibility in terms of distributing rewards which can be different based on the rewarding use-case. | Yes | Yes | Yes | Yes |
| Personalization (Branding) | The ability to add personalized messages and customize campaigns as per brand guidelines to keep it consistent. | No | Yes | Yes | No |
| Flexible Denominations | It allows for variations in the value or size of denominations in a particular currency and offers the flexibility to accommodate different transactional needs | Yes | Yes | Yes | Limited |
| Multi Currency | It offers uses to send rewards in multiple currencies. | Yes | Yes | Yes | No |
| Applicable in multiple countries | Rewards catalog across countries or geographies. | Yes | Yes | Yes | No |
| Multi-region deployment | Ability to deploy the servers in specific regions | Yes | Yes | Yes | No |
| Multi-lingual | Ability to show marketplace, emails, notifications and platform in different languages | Yes | Yes | Yes | No |
| Reward Scheduling | The ability to schedule rewards for the future date. | Yes | Yes | Yes | Yes |
| Redemption reports | It refers to records or summary of rewards redeemed by the user. | Yes | Yes | Yes | No |
| Catalog Customisation | Offers the flexibility to choose catalog options like gift cards, merchandise, charity, experiences, travel and more for the campaign. | Yes | Yes | Yes | Yes |
| Customer Support | Dedicated support team or CSM for resolving customer queries. | Yes | Yes | Yes | Limited |
| Reward Cancellation* | The option to cancel the rewards sent within 180 days of reward sent date | Yes | Yes | Yes | No |
| Transferable | The option to transfer the reward points associated with the account to another account or user | No | Yes | Yes | No |
| Linked to Email/Mobile number | Reward associated to a particular account. | Yes | No | No | No |
| Anonymous Redemption | The ability to allow the redemption of rewards without revealing contact details such as email or phone number | No | Yes | Yes | No |
| Generation to Self | The ability to generate rewards for self which can be sent to others. | No | Yes | Yes | Yes |
Rewards & Redemption Categories
| Reward Category | What it means | Reward Points | Reward Code | Reward Link | Brand Gift Cards |
|---|---|---|---|---|---|
| Gift Cards | Brand Vouchers or Cards that can be redeemed in online retail stores, restaurants, or any other service providers. | Yes | Yes | Yes | Yes |
| Non Profit Donations | Monetary or in-kind contributions made to non-profit organizations or initiatives that operate for the benefit of the public or a specific cause. | Yes | Yes | Yes | No |
| Prepaid Cards | Payment cards from Visa/Mastercard loaded with funds which allow users to purchase or access any service. | Yes | Yes | Yes | No |
| Experiences | Experiences that allows end-users to enjoy a wide range of activities like adventure, tours, hobbies, wellness, gourmet, arts, history etc. | Yes | Yes | Yes | No |
| Perks & Offers | Offers & discounts from popular brands in the form of coupons or cashback to the end users. | Yes | Yes | Yes | No |