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Learn all about new releases on Plum

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Latest from our world of Rewarding!

We’ve rolled out new updates to make your experience smoother, smarter, and more personalized. From custom storefronts and flexible redemptions to enhanced reports and secure order management, every update is designed to give you and your users more clarity, control, and engagement. Here’s what’s new: 1. Showcase your brand with custom categories in storefront Make your Xoxoday Plum Storefront reflect your brand. With the new Custom Category feature, create a dedicated section to display your own products, experiences, or vouchers exclusively for your users. Highlight your brand, run private campaigns, and deliver curated rewards, all within Xoxoday Plum’s secure and scalable ecosystem.
  1. Redeem your rewards as cash Users can now redeem points as cash via UPI or Direct Bank Transfer (DBT) using the new Cashout Category. It makes the redemption process simple, secure, and fully integrated as users enter their details, choose an amount, and receive funds instantly.
This gives organizations flexibility to offer choice and convenience to employees, partners, and customers, while maintaining transparency and control through the Xoxoday Plum Admin Dashboard. This feature is currently available in India and will soon be launched for users in the USA and EMEA regions. 3. Secure resends with OTP verification We’ve added OTP verification to make resending order details more secure. Earlier, users could request order details without confirming identity. Now, an OTP will be sent to the registered email or mobile, and it must be verified before details are resent. If the reward was sent to both email and mobile, OTPs will go to both—and both must be verified. 4. Dedicated reports for perks and discounted marketplace Admins can now access a dedicated report under Redemption Reports to track Perks and Discounted Gift Cards. View detailed, filterable, and downloadable insights, including total orders, value, savings, product name, category, discount percentage, savings amount, and redemption status. This report makes it easy to track savings, measure engagement, and understand the impact of your perks program. 5. Enhanced reward-sending experience with use cases and occasions The Send Rewards flow is now smarter and more intuitive. Admins can filter by Use Cases (HR, Sales, Marketing, and more) and Occasions (New Year, Holiday Gifting and more) to find the most relevant reward types, including Points, Codes, Links, Gift Cards, and Merchandise. This update makes it easier to select and send the right reward at the right time, improving efficiency and relevance for every campaign. 6. PayPal Integration for Reward & Incentive Transfers Users can now redeem their reward points or claim codes directly via PayPal, or businesses can transfer incentives/rewards to users’ PayPal wallets through APIs. This provides a seamless, secure, and globally recognised payout option alongside existing Xoxoday reward distribution methods.

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Upcoming features:

Utility category via Xoxoday Plum Pro API We’ll soon be introducing a new Utility category in Xoxoday Plum Pro API, enabling users to make bill payments for electricity, water, gas, internet, and mobile postpaid directly through the API.Rate limiting for Xoxoday Plum Pro APIs We’ll be implementing rate limiting across key Xoxoday Plum Pro APIs to improve stability, prevent abuse, and ensure fair usage. This enhancement will apply client-based limits managed through MongoDB for flexibility and better performance control. Real-time gift card catalog updates We’ll be implementing webhooks for Xoxoday Gift Card APIs to notify customers in real time about product updates such as enable/disable status, denomination changes, and other catalog modifications.