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Get quick answers to questions on customizing reward communication on Plum.

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Communication

The communication module, part of the Xoxoday reward payout platform, enables seamless and timely multi-channel messaging to keep users informed and engaged. It supports both promotional and transactional messaging formats and integrates across:
  • Email: for personalized promotions, surveys, and transactional updates
  • SMS: for brief, time-sensitive communications like reminders or confirmations
  • Messaging apps (e.g., WhatsApp): for interactive campaigns, push notifications, and engagement flows
This omnichannel communication framework ensures consistent brand messaging, improves open rates, and supports personalized customer journeys triggered by real-time behavior or events.
Yes, the Xoxoday reward payout platform allows organizations to customize gift cards with their company logo, brand colors, and messaging. This branding enhances recipient experience and reinforces your identity. Customization may incur additional fees and lead times, depending on the complexity and scale of the request.
Yes, through the Xoxoday customer incentive software, you can easily personalize messages that accompany gift card deliveries via email, SMS, or other supported formats. These custom messages allow for tailored communication that aligns with campaign goals or occasions.
The Xoxoday reward payout platform supports automated, data-driven communication workflows to deliver tailored messages via email, SMS, and in-app notifications. Messages can be personalized based on user milestones, available rewards, expiring points, or seasonal offers. This helps create a consistent engagement loop, keeping users informed and motivated throughout their rewards journey. These communications can be white-labeled and aligned with your brand voice.
The Xoxoday platform includes a multi-channel engagement suite to deliver personalized, timely, and consistent messaging throughout the customer lifecycle.Communication Tools Across Channels
  • Email: Transactional and promotional emails with customizable templates
  • SMS & WhatsApp: Time-sensitive updates with rich media support
  • Push Notifications: In-app or mobile prompts for real-time updates
  • In-App Messaging: Banners and widgets for contextual nudges
  • Social Integrations: Export lists for targeted ad campaigns on platforms like Facebook
Campaign Management & Personalization
  • Automation workflows (e.g., welcome journeys, tier milestone celebrations)
  • Dynamic personalization with member data such as points, names, or personalized offers
  • Multi-language support for local engagement
Marketing Support Services
  • Assistance with campaign planning, creative design, loyalty calendar management, and promotions
  • End-to-end catalog updates and merchant partnership management
Integration with Marketing Tech Stack
  • Loyalty triggers (e.g., birthdays, tier upgrades) synced with CRM, email, or SMS tools via APIs or native integrations
  • Enables unified, omnichannel member experiences
Use Case Examples
  • Onboarding journeys (Day 0/7/14)
  • Tier achievements – Automated rewards and congratulations
  • Birthday campaigns – Personalized monthly promotions
  • Reactivation – Limited-time incentives for dormant users
  • Partner offers – Geo-targeted promotional messages
By combining technology and marketing expertise, the platform ensures communications are relevant, measurable, and high-performing.
Yes. With our Custom Branding feature, you can tailor the user experience by applying your company’s colors, fonts, and logos across all emails, landing pages, and the marketplace. You can customize every aspect of your reward emails, including subject lines, sender names, salutations, logos, sending domains, and banner images. Additionally, you can create unique landing pages for your rewards by personalizing content, logos, and banner images.